About Rayofla
Built Between
Two Markets.
Rayofla is a founder-led company built between Budapest and Los Angeles. I help companies prepare for the US market, help international teams understand Hungary, and stay close enough to the work to turn strategy into something useful.
One company.
Two cultural reference points.
Founded In Budapest
How It Started
The Company Started By Crossing A Border.
I founded Rayofla in Budapest in 2020 after years of moving between American media, international production, technology, and life in Hungary.
More than thirty years in production, storytelling, music, and technology taught me what happens when an idea crosses borders. The words can be correct and still miss the people, expectations, and decisions that matter in the new market.
Rayofla exists to close that gap. I combine cultural judgment, direct communication, practical production, and trusted relationships on both sides of the Atlantic.
What Makes The Work Different
Culture Changes What A Message Means.
Context Before Copy
I start with the market, the customer, and what the message needs to mean there.
Direct Collaboration
The person thinking through the problem stays close to the people making the work.
Useful Creative Work
Strategy matters when it becomes a clearer website, stronger story, or working system.
A Wider Point Of View
I understand American expectations from the inside and Hungary through years of living, working, and building relationships here. The value is not simply being between places. It is knowing what each side may not see.
The Founder’s Perspective
The Work Came From A Life In Motion.
Ray Brown grew up where music, family, and image-making were connected. His father, Harold Brown, was a founding member and the original drummer of the Los Angeles band War. In 2025, War received the 2,814th star on the Hollywood Walk of Fame, an overdue recognition of the band’s contribution to music. Ray became a musician himself, spent years traveling internationally, and later moved into visual production, including reality television, digital media, and technology.
Those chapters did not become separate careers. They became one way of working: listen closely, understand the room, find the story, and make something people can actually use.
Magyar Minute is where that perspective becomes personal. It follows an American learning Hungary by living in it, looking closely, and resisting the easy version of the story.
Ray Brown, Harold Brown, and Willie Nelson at Farm Aid.
A Personal Project
The Archive Brings A Family Story Into The Light.
For six years, Harold Brown carried a 16mm camera everywhere War went. Fifty years later, his son is opening the vault and finding the story the records never told.
The Archive is an independent feature documentary in development, built from unseen family footage and told from inside the family that preserved it. It is where Ray’s history in music, visual production, and storytelling becomes one deeply personal piece of work.
Start A Conversation
Experience Matters
When It Helps You Move.
If you are preparing for the US, trying to understand Hungary, or building something that needs clearer direction, tell me what you are trying to make happen.